ABOUT
What you need to know
I am not in any way affiliated, attached or working with WunderCar, I was once a Taxi victim
which is the reason behind my love for WunderCar both as a Company and as a Product.
I am not a Killer or Guru UX Designer as most designers tagged themselves, I am just a
User Exeperience Designer with huge industry experience who defines his profession as designing what user need in a profitable way for the business involved. I am talking
about how my design process brings user need and business requirements together.
GOAL
What is the goal of the usability testing?
After personally studying the driver's application process, I
conducted a user research with the goal of revealing pain points
in WunderCar's application process of becoming a driver
OBJECTIVE
What is the objective of the usability testing?
The main objective of the user research is to identify pain points
in WunderCar's current application process for potential drivers
TARGET MARKET
How I defined WunderCar's target market
Young adults in Europe aged 25 to 40 who are car lovers and owners.
After watching the 3:57 video of WunderCar on the Google Play App Store, I piloted my
hypothesis on the possible age group of the 4 main characters in the video to be between 25 - 40.
SCENARIO
The scenario given to users
"Consider yourself as a car owner who is looking forward to make some extra
income by giving rides to riders in your city. Go ahead and fill - in the application.
TASKS
The tasks given to users
Register as a driver
Complete your registration
Sign - In to your dashboa
QUESTIONS
Questions that need to be answered
Can users easily register as drivers?
Can users complete their registration without waiting for days?
Can users Sign - In to their dashboards with no third party involved
FINDINGS
Findings that need to be addressed
Users love the simplicity of the Sign - Up Form but they expect the
application not to take days or even weeks to be completed and approved.
"Oh! Just six fields? Cool! But I haven't received any mail from
WunderCar yet, so I have to keep waiting for days who knows
if it's going to take weeks to complete my registration"
Most users couldn't Sign - In to their dashboards because of the long wait
of the application process. Whenever users try to Sign - In with Facebook,
this is what pops up ... "we don't know this Facebook account. Please use
the Facebook account you used when Signing - Up as a driver." However, users
who have connected their Facebook accounts still have to wait for days to get
their applications approved! They also find it somehow frustrated to confirm
their identities with only one option which is via Facebook. Some users
couldn't even confirm their identities because they don’t use Facebook
DESIGN
Design suggestions to be implemented
Immediately after a click on the "REGISTER FOR FREE NOW" Button, a
new window or page should be automatically displayed with a "Thank You"
message and a "VIEW YOUR DASHBOARD" Button under it.
Implementing this design suggestion would allow users to quickly take
control of their dashboards where they could proceed further by completing
theirregistration / profiles with ease without the waste of time. And this
would not only lead to customer satisfaction, but also would reduce
cost of ownership & support and increase in sales & customer loyalty.
Once again, I am not working, attached or affiliated with WunderCar in
any way. This user research was admistered for the purpose of providing
a better user experience for the Product end users who are drivers and riders across Europe. We research to understand the world. We design
to change the world. Thus, we research for today and design for the
future. The user experience (UX) professional’s role in any design process exists along a continuum between research to understand the user and designing what they need in a profitable way for businesses involved.
