MARKET RESEARCH
How I conduct market research
I conduct market research to identify the possible target market for whatever product I design before diving into the user analysis stage in my design process.
The question #1 in this market research survey is a sample of age demographic segmentation which is very essential in marketing strategies and this is because user needs change with their age group. Though, I consider using both demographic and psychographic questionnaires in all of the market research that I administer. While demographic segmentation helps me in identifying who the users might be, the psychographic part deals with what product the users need and why they might use the product.
USER PERSONAS
How I create user personas
I create user personas to analyze the market research reports and to understand who the real users are.
While it may seem hard to build a person out of thin air, creating a persona is an important first step to understanding the mindsets of potential customers. Personas help to focus product decisions by adding a layer of real-world consideration to the conversation. They act almost like another person in the room when making vital product decisions. However, personas shouldn’t represent all audiences or address all needs of your product but should instead focus on the major needs of the most important user groups.
USER STORIES
I write user stories to focus on user needs
"As a college student, I want to find a room near my college
so that I can get to school on time without spending a dime."
USER SCENARIOS
I write user scenarios to grasp user goals
“Kim, 23, is an Italian medical student studying in London, United Kingdom. Living in London seems
to be Kim’s dream because she had been there as a tourist before she went back as a student. But unfortunately for the sporty Italian, the high cost of rent in the city, unsafe environments, and transport difficulties are subjects that matter the most for her. Well, she seems happy when she came - across a college room finder sponsored ad on her Facebook wall. Kim visits the site and downloads the iOS app on her iPhone 5. She signs - up as a room hunter, signs - in to her profile
and searched for rooms available near her college. She filters the list shown and contacts the
nearest room advertiser to her school. She gets a response from the advertiser and agreed to see
the room. She went to see the room and fell in love with how affordable is such a room located in
a safe environment just 15 minutes walk to her college. Kim moves in to her dream flat and
she can now spend less on accommodation, live comfortably, and get to school on time.“
WIREFRAMING
How I create wireframes
